Day 2
9:10 A.M. – 9:40 A.M.

From Brand to Place: Building the Latitude Margaritaville Lifestyle

What to expect

What does it take to turn a lifestyle brand into one of the country’s most successful active adult communities? William Bullock, president of Minto Communities, takes us inside Latitude Margaritaville to unpack the planning, programming, partnerships, and buyer insights that shaped Future Place’s 2026 Master Plan of the Year—and the lessons Minto is carrying into its next generation of communities.

Moderated by

Speakers

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