Day 2
2:35 P.M. – 2:50 P.M.

The Attainability Test: Building for a Buyer Who Keeps Moving Further Out of Reach 

What to expect

53% of builders are shrinking lot sizes for detached homes. 42% are adding BTR to their communities. The median first-time buyer age is 41. Gen Z spends 37% of income on mortgage payments vs. 26% for the average buyer. And interest rate relief seems out of sight. The math is increasingly broken – but MPCs are uniquely positioned to solve it through density, product mix, and creative financing, if they choose to try. 

In this quick-hit case study session, learn how a top builder managed to make attainable product a reality in one of the country’s most expensive markets. Explore ideas for pursuing value and making smart compromises, while maintaining community quality. 

Speakers

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