The Future is Shaped by Those Who See it Early. Generational researcher Kim Lear has spent a decade following real people – 60 Gen Z participants, to be exact – as they navigate careers, relationships, money, and the slow creep toward homeownership. She’s also deep in the data on the great generational wealth transfer and how buyers decide who and what to trust online. The result is a portrait of every generation currently, or soon to be, standing at your sales center door.  

Kim decodes generational perceptions—from work ethic and compensation to spending, sacrifice, and wellbeing. Leave with a better understanding of what each generation actually wants from a community and what developers and builders need to understand rinow to win both next year’s buyer and the one a decade away.  

Expect rigorous data, sharp wit, and insights that will make you rethink assumptions you didn’t know you were making!