Private Members Clubs and cold plunges are all the rage. Golf has entered a new golden era. You have pickleball, but what about Padel? A lagoon but is it also a surf park? Can you take a nature trail to get there?  

Today’s amenity strategy is evolving fast. This rapid-fire conversation explores what’s resonating with residents, how legacy amenities are being reimagined, and which out-of-the-box ideas are creating differentiation, driving absorption in a tight market, and building long-term community value.