1:15 P.M. – 1:45 P.M.

The Gen X Effect: The 55+ Market’s Next Big Buyer

What to expect

As Gen X ages into the market, the definition of “active adult” is evolving fast. Many buyers are seeking community and lifestyle without the traditional feel of age-restricted living, pushing developers to rethink how 55+ housing integrates into the broader master plan. Explore the trends, tensions, and opportunities shaping the next generation of active adult communities. 

Speakers

Back to full agenda